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GDPR is 56 days away. What are you doing?

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

March 28, 2018

In 56 days the new European data privacy laws will come into effect. The exact date is May 25, 2018. But how prepared is your business and what steps do you need to be putting in place to protect your business?

In order to help you navigate the minefield that is GDPR, I thought I’d compile a list of useful sites which may you offer you some help and guidance. :

Wired magazine’s What is GDPR? The need-to-know guide is a really nice primer on GDPR. Ideal for both those who’ve never heard of GDPR and those wanting a little more detail.

The Information Commissioner’s Office has some very practical advice. Check out their 12 Steps To Take Now document.

The What is GDPR? section of the CIM website has practical tips and even has a selection of articles related to marketers (as it would!). You might find 7 GDPR tips marketers need to know a useful read.

Econsultancy have a long list of useful articles in their GDPR for marketers: best practice, tips and case studies. And you won’t be surprised to find that, like the CIM, they also offer training on this!

Marketing Week takes a different approach and offers general marketing articles on the subject/tag GDPR, such as their take on Waterstones’ decision to start from scratch with customer data. Did you know they deleted 700,00 customers emails!

And this comprehensive article by Simply Business is also well worth a read: GDPR for small business

As many of you marketers may have guessed Dave Chaffey and his team at Smart Insights also have GDPR covered on their site. Take a look the article Implications of the GDPR for marketing in UK and Europe

For you email folks out there Mailchimp has a couple of articles.

And Hubspot has a number of useful/insightful articles on their website, under the heading of GDPR Compliance

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