Do you think these look quite similar? Well, all of the above companies, Currys, Dixons and PC World, belong to one of the largest consumer electronics retailers in Europe, DSG International. What is the logic behind this? Is it counter-productive to do this or does it have a positive effect on sales by making consumers focus on 3 brands when purchasing their consumer goods? Does Google have any rules on company’s doing this or is it perfectly legitimate business practice? I wish I knew the answers. If you do, let me know!
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