Shel Israel, over at Naked Conversations, does a neat interview with Kami Wilson Huyse, a PR Consultant and blogger (Communication Overtones), where he asks her about blogging and PR. If you look to the start of the post you will see how Shel first became aware of her:
She started dropping comments onto my blog when I wrote on marketing
and PR-related subjects. Sometimes she agreed with me and other times
not. But each time, she added something of value to the conversation.Now and then, she took the conversation over to her own blog where
she took it in new directions. That started me reading her other posts
and I was impressed. When I thought she had something useful or
interesting, I started pointing my readers to it as a service to them.
Whether you’re new to blogging or an experienced professional, this is a very simlple technique of building your community and getting other bloggers to your site. And I think the two critical words that he uses here are added value. Whether you’re blogging or contributing to a forum, you should always add value – if they like what you say they will come visit.
Coming back to the actual inerview she has someting interresting to say about the impact blogs have had on her business:
It has had an immediate impact. My business has already expanded by 30
percent this year alone as a direct result of the blog, and I have
contracts in hand that show at least a 50 percent increase next year. I
have also been able to sufficiently grow my network to implement the
virtual agency concept that I envisioned when I launched My PR Pro. I
am now working with a number of talented independent practitioners and
agencies across the U.S. and the world. The Internet and social media
tools have made possible a distributed workgroup of specialists that
stretches across geographic boundaries.
WOW!
And she only started blogging last Novermber.
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