If you’re considering how to price up your products or services
Yesterday, I heard about an event that would be taking place in Bristol, called the Future of Web Apps. What caught my eye when I got to the site was the “Early Bird Offer” – £39 to the first 30 people who booked. This approach seems to be fairly typical of Web 2.0 or Internet events – tickets come out in batches and the earliest bookers get the best deals. It’s very similar to the budget airline approach and can be seen for events like Search Engine Land or LeWeb.
Other pricing options on the Internet include the 30-day Free Trial, which lets you use a product for this time period before paying the agreed internet price.
I did see an interesting one the other day from SEOMOZ who invited me to sign up for 1 month of PRO membership for $1 – no ties attached. After 1 month, I could cancel if I didn’t like the service or begin to pay the $79 fee.
If you’re offering a product/service that can be charged at a monthly rate, another option is to offer people a fixed price per month and a lower price for paying annually up front. Companies like TypePad use this pricing model – buy annually and get 2 months free.
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