There are some bloggers who really get it, and the guys over at Innocent Drinks really do. If you don’t know much about Innocent Drinks, here’s what they believe in:
it all sounds a bit Miss World, but we want to leave things a little bit better than we find them. Our strategy for doing so is simple – firstly, only ever make 100% natural products that are 100% good for people. Secondly, procure our ingredients ethically. Thirdly, use ecologically sound packaging materials. Fourthly, reduce and offset our carbon emissions across our entire business system. Fifthly, lead by example at Fruit Towers by doing good things. And finally, give 10% of our profits each year to charities in the countries where our fruit comes from. If you’re interested, you can find out a bit more about each below.
I was looking at their site yesterday and came upon the story of how they had been supplied with a goodie bag from Yorkshire Tea purely because they (Yorkshire Tea) had read an article which mentioned that their kitchen was temporarily out of order. I sincerely believe, apart from the obvious marketing kickback for Yorkshire Tea, that people who read the Innocent Drinks’ blog feel some sort of affinity to this company and enjoy reading about the staff, their experiences and their products. They are a truly transparent, online company. From the picture in the article it looks like the local bobbies also empathise with them.
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