Macromedia, responsible for Flash, Dreamweaver and Fireworks, has posted a quarterly loss, made people redundant yet many are saying that the future looks rosy for the company. This is due to the fact that the company has embraced blogging totally – introducing it into their software and even setting up their own blogs.
Recently, the company released new versions of its main products – Flash, Dreamweaver, Fireworks and Cold Fusion – and needed a way to respond to the expected questions from users and developers. According to Wired:
“…although some at Macromedia thought about creating a blog on Macromedia’s site to address customers’ questions, “we decided to
experiment with the (third-party) blogs,” Hale said.Macromedia had five of its “community managers” create their own weblogs using Radio and Blogger, two of the most popular blog publishers. (The bloggers are John Dowdell, Mike Chambers, Matt Brown, Vernon Viehe and Bob Tartar.)
The blogs would provide a forum for the managers to discuss the new products, show developers how to use some of the new features and answer questions. Most importantly, the community managers would write like bloggers, with that casual, this-great-idea-just-occurred-to-me tone which sometimes makes weblogs so addictive.”
The new blogs offer advice and tips and provide a forum for people to ask questions on the latest products. From what I have seen there is certainly a lot of interaction through comments and the sites provide a bundle of links to other bloggers and Macromedia tools. Macromedia are certainly pointing the way forward for corporate blogging and I’m sure that many companies will be very interested in their Blog Strategy.
0 Comments