According to Google their Think with Google website is their way of sharing some of the data they have collated with businesses and organisations. You will find heaps of data on mobile, gaining, YouTube, shopping insights, micro moments, mobile app and much more. If you’re developing campaigns, websites or mobile apps, you will find it of particular interest. Today I came across Google’s Customer Journey to Online Purchase. It allows you to (broadly) get an idea of which acquisition tools – like Organic Search, Paid Search and referral – your customers use on the path to becoming a customer. You simply enter the details of your business: the size (SME, medium or small), the industry and the country and Google’s interactive map will show you which channels people are using along the way to becoming a customer. Google’s journey identifies early assist interactions and last interactions. Here is the customer journey for the Business & Industrial industry.
With regards channels Google lets you select a specific channel so that you can see its importance on the journey and it also offers tips on which approach you should be using for each. For example, if I select Generic Search I end up with this explanation:
Your Generic Paid Search campaign may have a different impact on your customers depending on when they interact with it. At the beginning of the purchase path, Generic Paid Search helps customers gain awareness of your product or service. In the middle, it creates desire and boosts interest. And at the end, it helps to seal the deal.
Consumer Barometer
This is a really neat tool from Google that helps you analyse the different ways that people use the Internet around the world. Google has collected some good data here that companies (and students) will find very useful and consist of 4 tools.
- Graph Builder
- Trended data
- Audience stories: Brand advocates, Digital Moms, How to videos users and millennials.
- Discover curated insight
Other Articles of Interest
Social Media Trends 2016
Periodic Table of SEO Success Factors
7 Ways Google Search Console Can Improve Your SEO
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