I have been playing around with (using?) a number of definitions related to the work I do for some years now.
I started off using the term Internet Marketing a few years ago as that seemed to be the buzz word of the time. Then, when I started delivering the eMarketing Award, I began to use eMarketing.This word was used quite heavily by CIM and by the guy who wrote the book, Dave Chaffey but honestly, it doesn't seem to have stuck.
However, I have decided to follow some of the big names in the Internet Marketing arena (including Nick) and go full out and 'digitise' (or digitize for all you from the States) every page of this site. Digital Marketing is a term that, though not new, is become much more commonplace these days – on blogs, Twitter, newspaper, magazines and other outlets.
Marketing Tom will become a Digital Marketing Company which offers digital marketing solutions and the training arm will offer digital marketing qualifications.
Over the next week the full reason for this change will become apparent and will probably make full sense to people. Sorry to be so cryptic!
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