We are pleased to announce that Marketing Tom has been successful in winning a contract from Visit Wales. We were selected for the Digital Tourism Business Programme – Pilot Training Programme Delivery. The aim of the Digital Tourism Business Framework (DTBF) project is
to assist tourism businesses and supporting organisations to adopt new technologies. This will enable them to meet and exceed visitor expectations and become more competitive in the market place as a result.
This initial pilot programme will offer Tourism businesses in Wales the chance to receive training, in the form of workshops, over one day. Marketing Tom will deliver two workshops in March on the topic of Websites and Social Media. We are working in partnership with Capital Region Tourism, one of 4 Welsh Regional Tourism Partnerships, to offer these courses in South East Wales.
The one-day programme will cover:
Websites and traffic generation
- A basic understanding of the web and how visitors use it,
- Improving Website conversion rates – Converting more Website visitors into buyers
- Improving Website Design – Improving speed, adding features and making changes often
- Making your website smartphone friendly
- Simple steps to improve a Website so it is seen by more people more often –commonly referred to as Search Engine Optimisation
- Link Building – How to build more quality links to your Website
- Pay-per-click – Cost effective advertising on Google and Facebook, reducing costs and tracking performance.
Social Media
- Facebook – why is it an important social medium and how it has the potential to promote tourism businesses. Also look at other applications which interact with Facebook such as Trip Adviser, Flickr and YouTube.
- Facebook Pages for Businesses – Getting started and making them work for your business
- Getting more likes to your Facebook page
- Using Facebook to promote tourism businesses and monitoring the results.
- Twitter and strategies for business
Dates
- 7th March, 2012
Cost
Subsidised cost is £25 per delegate including lunch and refreshments.
Venue
ESIS Conference Centre
ESIS is a first-class conference centre and training environment that provides quality facilities and surroundings. It is a 14-room venue centrally placed in Nantgarw, just outside Cardiff, with a full range of modern equipment and ICT infrastructure. The venue is ideal as we can use their high-quality IT suites with the latest Dell Desktop Computers, hooked up to high-speed broadband.
The centre is located just 8 miles from Cardiff on the A470 and is a few minutes from the M4. It is ideal for people coming from Cardiff, the South East/West of Wales, Mid Wales and the South West of England.
Booking
To book a place please complete the details on the Capital Region Tourism site.
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