Jakob Nilesen’s Useit.com website has an interesting Alertbox entry entitled The Most Hated Advertising Techniques. In it he discusses the findings of a study by John Boyd from Yahoo! and Christian Rohrer from eBay, which looked at how people perceive online advertising.
If you’re planning to place pop-ups in front of the window or if the ad blinks on and off, then you may be interested to know that 95% and 87% of correspondents answered either negatively or very negatively to these.
Users were particularly pleased with ads that clearly:
- indicate what will happen if people click on them,
- relate to what people are doing online,
- identify themselves as advertisements,
- present information about what they are advertising, and
- provide additional information without having to leave the page.
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