Carat Interactive, a media agency, has decided to develop a new practice that will offer clients blog media and monitoring. According to John Cate, vice president and national media director at Carat Interactive:
"We see it as the fastest growing area of the Internet. We’re interested in it, our clients are interested in it. We see it as a great opportunity for two-way communication between our clients and their consumers."
The Click website reports that the new venture will focus on: blog advertising, blog creation, and blog monitoring and reckons that, though other players in the PR industry have created practices that focus on blogs Carat Interactive may be the first media buying agency to go down this route.
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