When the pandemic first hit, I was thrilled to be able to deliver my courses in person from either our Cardiff venue or a central London location at least once a month. Fast forward to today, and all of my training sessions are conducted via video conferencing platforms such as Zoom, Teams, and WebEx. The same goes for our tutors who are located throughout South Wales; they too have transitioned to remote teaching from the comfort of their homes.
What’s been fascinating is how this shift to remote work has enabled us to expand our reach beyond our local area. We now have attendees from all over, including North and Mid Wales, the north of England, the Southwest, London, Belgium, Poland, and of course, South Wales. It’s been an exciting and unexpected benefit of this challenging time.
This article will explore the benefits of remote working and the results of recent surveys to give marketers and digital marketers a better idea of what to expect.
According to a recent survey conducted by Hays and the Chartered Institute of Marketing, 55% of marketers say that they will request to continue working remotely. This indicates that remote work has become the preferred option for many professionals. Additionally, the proportion of those who won’t request flexible working is highest among the under 25s (32%) and lowest among the over 55s (9%). These findings suggest that remote work is becoming more acceptable to younger generations.
Another survey conducted by Iometrics/Global Workplace Analytics found that 76% of global office workers and 82% of U.S. office workers say they want to continue to work from home, at least weekly, when the pandemic is over. These numbers indicate that remote work is not just a temporary solution to a pandemic but rather a new way of working that many people prefer.
Remote work also has many benefits for individuals, including the ability to live anywhere in the world, better quality of life, and lower cost of living. These benefits can contribute to higher employee engagement, increased productivity, and lower office space costs for organisations. Additionally, remote work can slow down the brain drain that occurs in many parts of the country and lead to a cleaner environment due to less commuting.
As companies consider adopting remote work as the new norm, it’s important to consider the challenges that come with this way of working. Communication can become more difficult, and it can be challenging to maintain a work-life balance. Companies may need to invest in new technologies to facilitate remote work, such as video conferencing and project management tools.
In conclusion, remote work is likely to become a permanent fixture in the workforce as we move into a post-pandemic world. As a marketer or digital marketer, it’s important to stay up-to-date with the latest trends in remote work and to consider how your organisation can adapt to this new way of working. By doing so, you can ensure that your business remains competitive and attractive to top talent in your industry.
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