Clickz have just published an interesting article on Seth Godin and blogging – Questions for Seth Godin – which coincides with the launch of his latest book, All Marketers are Liars. Here is one of the questions that they asked in their ‘interview’ with him
Q.What sorts of lie do you think interactive media is great at telling? Which lies does the Web fail at?
A.The key word is "interactive." The Web is particularly bad at the vernacular of solidity and trust. You can’t do with pixels what you can easily do with marble and pillars and arches. On the other hand, when the Web connects one human to another, it’s quite powerful. Send an e-mail to a powerful blogger or author or executive or politician and get a note back in ten minutes… that has an impact that will last forever.
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