Even though August in the UK is "set to be wettest in 100 years", visitors to this blog will have seen that there has been a bit of a blog drought. Many apologies – I have been away on holidays and didn’t touch a PC. I did take my Blackberry though and thought that I could blog articles from it. It looks like the TypePad application I downloaded for it had some bug in it or could it just have been the sangria!
Anyway, this is my first attempt at ‘moblogging’ and I thought I’d share it with you:
This is quite exciting as it is my first blog post from a Blackberry.
Having had a couple of problems with the first Typepad App I
downloaded, it now seems that everything is working properly (if you
can read this it does work!).I am now on holidays in Spain and
aside from enjoying the break, have had a chance to catch up on some
reading. Groundswell, by Charlene Li and Josh Bernoff, offers a
fascinating look into what companies can achieve, and have been
achieving, with the latest social technologies. Instead of just
detailing all the tactical tools available to marketers, it also
assesses when, or even if, companies should be considering them.Freakonomics is a book which reminded me very much of the Tipping
Point and the Wisdom of Crowds. It offers an alternative view of
economics and the authors try to unravel how some statistics –
including abortion rates, drug deals, cheating and parenting – may
have come about.I have also found some good statistics – courtesy of .net magazine –
which I will use on my courses. Here’s a fascinating one – Google’s
share of the UK market is 87.3% and 17000 copies of Firefox were being
doaoaded per minute at its peak on ‘Download Day’.
I’d better fire off an email to TypePad to find out what I can do next.
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