On Wednesday Yahoo! rolled out the beta version of its version of Adsense – tailored to he needs of small and medium-sized businesses. The idea, like Google Adsense, is that publishers (like MarketingTom.com) will be able to access Yahoo!’s products and content through a self-serve platform and, obviously, receive commission as a result of it. It has been rumoured for some time that Yahoo! was working on a contextual ad solution to rival Googl’es Adsense programme. According to ZDNet:
“…the service is designed to let publishers access Yahoo’s ad
products and content through a self-serve platform. The company said
the beta offering will be available in the U.S. only through invitation.With this move, Yahoo is entering a territory that has been dominated by rival Google, which provides text-only ads to small content sites, including blogs.”
The “invitation-only” beta is something that Gmail offered initially to test its new product – as did Typepad. Microsoft is also following suit and according to WebProNews it will be inviting 500 advertisers and marketers to participate in MSN Keywords.
Related Links
Yahoo! Gets Ad Sense (Motley Fool)
Yahoo! Unveils AdSense Alternative (Clickz)
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