Customers and students have asked for a selection of tools for carrying out online competitor analysis. For many of the CAM Diploma courses, and even on our Social Media Marketing courses, people are asking for insights into how their competitors are performing. They want to know how they’re performing in terms of SEO, Website performance, mobile marketing, email marketing and much more. So, I have had a look around and here are a selection of articles from around the web on Competitor Analysis which you may find of interest. You may find a certain amount of overlap with SWOT analysis. Students on the CAM Diploma in Digital Marketing and Social Media Marketing courses will find these articles of interest.
Online competitor benchmarking tools (Smart Insights)
25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors (KissMetrics)
4 Cool Competitive Analysis Tools Every Digital Marketer Should Use (Jeff Bullas)
Advanced Local SEO Competition Analysis (Moz)
How to Analyze Your Competition in Less Than 60 Seconds (Quick Sprout)
10 free online marketing tools that every “hands-on” marketer should use (LinkedIn Questions)
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports (Kaushik)
How to Use Competitive Auditing to Pinpoint and Outsmart Your Competitors (Neil Patel)
99 Online Marketing Tools You Won’t Be Able to Live Without
Tools
Open Site Explorer (MOZ) – great for analysing links in to your competitors.
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