Here’s an interesting article from Blog Business World about the use of keywords and content on blogs: Links and content: Blogs need both. Wayne Hurlbert reckons that Content is King but you shouldn’t forget that Links are Queen. Though most issues have been covered on Marketing Tom, its always worth reminding ourselves of some of the key elements of Search Engine Marketing. Here are Wayne’s observations:
[On Linking] “For off page linking benefit, it’s considered good practice to use theme related anchor text to lead to your blog. The anchor text should be some targeted keywords, specifically directed to the page being optimized.”
[On Content] “If possible, fit your chosen search terms into your blog’s title, description, title tags, and URL. After that, place them in the headlines of your articles, and highly positioned on the page, whenever you are able. When you write your content, be sure to use your targeted keyword(s) on your pages. In longer articles, you can slip them in as phrases two or three times. The search engine will calculate them to be important search terms for your search. As a result, your blog should rank much higher for those words.”
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