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How to excite people with a Four-letter Word!

Robert Scoble, one of the most profilic bloggers on the Web and a Microsoft blogger to boot, offers some thoughts on blogging on Microsoft’s Business Solutions section. Here are the questions that they put to him in an article entitled, The Four-Letter Word That Can Get People Excited About Your Products:

What is a blog, and how can it help companies promote products?
What are the practical advantages of a blog from the customers’ point of view?
Why is blogging becoming so popular?
What are the dangers of blogging from the company’s point of view?
What makes a blog work from a company’s point of view?

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

November 2, 2004

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