I came across this interesting article in Clickz today. It stresses the importance of developing links to your site from ‘human-based directories’, like DMOZ. The author, Frederick Marckini, stresses the importance of building ‘relevant’, quality links from sites associated with your business/product.
This explains why a link from your community counts more than a link from outside. Objectively, this means quality does count more than quantity when it comes to linking partners on the Web. So most Web sites need to submit to human-edited directories first, not pursue links from random Web sites.



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