There’s an interesting interview over on Clickz – Questions for disney’s Director of Synergy – between Zachary Rodgers and Michael Petersen. In it Michael Petersen describes the incredible take up of podcasting – 250,000 have signed up – since it lauched in August of last year much of it driven, by the sounds of it, through iTunes. In it he talks about its evolution, the decision to place adverts on podcasts and quite refreshingly just how new podcasting is, even to a company as huge as Disney:
Q. Have
you done a lot of research into the medium and how it’s used, or are
you throwing your hat into the ring more casually to see what happens?The latter, like everybody else right now. It’s so new. Through focus
groups and conferences that have kids on panels, we know how
technologically savvy they are… anecdotally rather than through any
hard data.
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