Do I really need a Blog?

For those about to set up a blog, you may want to read this article from MarketingProfs.com:
Straight Talk About Blogs: Do You Really Need One?. It should help you decide whether it’s worth you, or your company, develeloping one. If you’re looking to sell the idea to management, the author lists some key benefits which you could use in a report. Some of the hurdles that BL Ochman identifies are:
? Blogs are writing intensive
? It takes time, effort and skillful promotion to build an audience for a blog.
? A blog that isn’t well-written and frequently updated will simply be ignored.

Though these are some of the benefits:
? Blogs can help you get better search engine placements.
? A blog can be seamlessly integrated into your site’s e-commerce.
? Blog software is so user-friendly that it frees you from the tyranny of the IT department.
? Blogs can bring in business.