If you have used Facebook advertising, you will be aware that it is possible to create ads which are targeted according to people's profiles. These profiles can include your workplace, schools attended, job title, interests (Sex and the City, Cocal Cola, Arsenal FC, etc) and more. Admittedly, the page impressions are very high and the click-throughs quite low but still you can get some decent results from it.
Well, according to the Financial Times Facebook will shortly announce plans to allow website owners to place buttons on their pages which are similar to the Digg and Twitter 'like' buttons.Mashable goes one step further and says:
Once the user shares a link with his friends, Facebook will assume that person shared it because he or she liked it, so the company will include content from that web page in the data it uses to target ads based on user interest. The ads will appear whenever the user visits the Facebook website.
Mashable also say that Facebook will announce at their F8 conference that they will change the wording of the Facebook brand pages from 'Become a fan' to 'Like'.
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