I was just watching the wonderful Mary Portas on the BBC's Mary, Queen of Charity Shops. If you haven't been watching it the series revolves around Mary's attempts to transform charity shops into must-stop-shops on the high street.Throughout the series she has attempted to change the mindset of employees, many of whom are set in their ways and do things because "that's the way we always do things"; change the way the shops look (new refits) and change the way they operate.
We need to make this successful not because of our opinions but because we need to raise money for Save the Children.
The name that you give your product or service is not important, what the client calls it (usually on Google!) is.
The headline you may use for an article is important only when it reflects the words people type in to Google.
You may think Twitter is for twits but there's a good chance your customers are Tweeting about you. Now!
Just because you can navigate around your product ranges, doesn't mean that clients can.
Who cares if you don't use Facebook? You may want to care if your customers are on it.
You may clever click on Google AdWords but some of my customers generate between 50% and 90% of their revenue from it!
It's possible that some customers know all your products and services. It's likely that most don't.
Your company name is worthless to those who don't know it. However, what your company represents is priceless (on Google!).
The bottom line is that when dealing with customers, on or offline, you have to set aside any preconceptions you may have about them or your products. Just deal with the Absolute Truth.
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