Here’s an article that I wrote 20 years ago about Froogle, a Shopping initiative from Google. Today this has been integrated into Google itself and you can find more here.
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Today, Google finally launched Froogle, a website that helps you find products for sale online. As its help page says: “By focusing entirely on product search, Froogle applies the power of Google’s search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase.” This launch comes hot on the heels of Google’s flotation and just over 2 months to Christmas. It will surely be a big success and a very important new sales channel for those with online shops to look at.
Related Articles
Google launches Froogle in the UK (BBC)
Froogle Goes Google in the UK (Search Engine Journal)
Google launches UK Froogle shopping site (Reuters)
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