After some months of waiting, Google Checkout has finally arrived in the UK. And until 2008 Google has some special goodies for both buyers and sellers: buyers get £10 off each order over £30 and sellers benefit from credit and debit card payment processing on all transactions. I think it is quite clear what Google’s objective is here!
With the growth of online credit card fraud, Google Checkout is trying to pitch itself as a safe haven for online shoppers. Google has also integrated Google Checkout into their AdWords programme, so that a little icon appears in your search listings.
Here are some of the companies that have already integrated Google Checkout into their online payment systems:
ebuyer
empiredirect.co.uk
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