If you thought that Podcasting was a flash in the pan, you’d better think again. According to research by the Diffusion Group:
demand for time-shifted digital audio files
or “podcasts” is expected to grow from less than 15% of portable
digital music player owners in 2004 to 75% by 2010.
Their report Podcasting: Fact, Fiction and Opportunity, suggests that between 2004 and 2010, suggests that the compound annual growth of podcasting between 2004 and 2010 will be 101%. The article points to the use of podcasting amongst broadcasters like ABC and NBC, who are offering downloads of recorded newscasts. If you listen to BBC Radio 4’s popular news programme, Today, you will hear them mentioning that you can download podcasts of their 8.10 interview every day.
Via: Econtent Mag and Technology 360
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