New York Times Gets A Little SEO

Last year at SES London I heard an interesting account of how the New York Times was using SEO to drive more, and better, traffic to its website. It was interesting to hear how Marshall Simmonds, the guy responsible for SEO at the NYT, was educating journalists in how to use anchor text, headlines, page titles and content in a more search engine friendly (and user friendly) way. If you’d like to find out more about how he has achieved SEO success with the NYT, have a look at Chris Sherman’s interesting article, Getting The New York Times More Search Engine Friendly.