One Way to Build Your Subscriber Base

I was just on the Marketing Pilgrim website when this article grabbed my attention (as it would!):

Andy Beal, Internet Marketing expert, was inviting visitors to the site to sign up for an RSS feed or email update and in return they would be entered into a draw for the new Kindle 2. Here’s the offering:

This is a simpe but very effective way to build your subscriber base: offer visitors something of value to them but which, in real terms, is of no great value to yourself. Also make sure that you offer a product which the target audience has heard of – is ‘topical’ and, importantly, would be something they would be proud (happy?) to own.

For Marketing Pligrim this offer makes sense as they have many thousands of people visiting their site each day – a whole bunch of whom haven’t signed up for an RSS feed or email update yet. Add to that the 7,752 followers on Twitter and it makes perfect sense:

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I just wonder whether he’ll post the Kindle 2 to me in the UK if I win the competition.