Clients often ask me about the best way to use page titles effectively. I always say that you should use the page title on your Home Page to give a ‘global’ view of what the site is about and the Sub-pages to give a ‘localised’ view of the information that is held on these pages. The sub-pages of the website offer you with an excellent opportunity to focus on particular areas of your business, services, products, or whatever and really shouldn’t be used to pedal the same information as the home page. This article, by Shari Thurow of Grantastic Designs, offers excellent advice on how to use your page titles to great effect:
Titles and Search Engine Marketing
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