If you’ve already started doing your own podcasts, you may be interested to read an article on Clickz, entitled Search Engine Optimization for Podcasts. Drawing on a podcasting session at Search Engine Startegies in Chicago Grant Cowell offers some good tips for podcasters. Here are some neat tips:
Speakers offered the following tips and guidelines for optimizing podcasts:
- Promote only one feed. “Many podcasters create a podcast, then move over to a different content management system, promote a new RSS feed, and wind up with all of these different feeds out there for every podcast,” said Dick Costolo, CEO of Feedburner.
- Optimize the audio file. A lot of people listen to a podcast on their computer as well as MP3 players. Close the findability gap. “Optimize a landing page for each episode of your show, as well as your category page,” said Amanda Watlington, owner of Searching for Profit. “Provide subscription information on the landing pages that’s very visible.”
- Build correct and valid feeds. “Validate your feeds with feed validator tools,” said Watlington. “Remember that iTunes does not redistribute. So you must build a separate feed for iTunes. I like to promote doing 3 separate feeds: a 2.0 feed, a media feed, and an iTunes feed.”
- Include a transcript or summary. Whether or not it is a transcript or a summary will depend on the podcast’s time span. “If you’re giving just a little short tip, that’s one thing,” said Watlington. “Typically, a summary is all you need for your landing page, a nicely optimized page that covers the podcast’s high points.”
One thing to bear in mind is that search engines, like Podscope, actually use speech recognition to determine the relvancy of the podcast.
Technorati Tags: podcast | search engines
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