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Search Engine Marketing – Page Title (Step 2)

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

October 9, 2003

Page titles are one of the most important elements to get right for a listing on Google and other search engines. Type in search words for your industry into Google and see how prominently they feature in the top-listed sites.

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They are the first words that appear in the individual organic listings and are the words our eyes are often drawn to. So, they are obviously very important in terms of acquiring customers and, hopefully, directing them to our website. Notice how prominent they are in the Periodic Table of SEO Success Factors.

Where do they appear?

In your Internet Explorer, Netscape or Opera browser window, you will see the page title just above ‘File’, ‘Edit’, ‘View’, etc in the blue strip. Page titles are not a means to an end and should be used in conjunction with all of the 5 elements in the 5-step process. I would recommend the following approach with page titles:

1. Think about your target audience and only use search words that they would use.

2. Don’t include too many words – maximum of 10

3. Think about the products, services, product names that your company sells.

4. I would recommend putting your company name at the end of the string of words for the page title –“oak and chestnut tables, chairs and dressers from Oak Master”

5. Don’t forget that on sub-sections of your site you can put search page titles relevant to that section. If you’re selling sports clothes, make sure the soccer page title uses the word ‘soccer’.

6. Try not to use ‘of’, ‘the’, ‘a’, etc, too often.

7. Continually check your search words and make sure they are always relevant.

8. Use your stats to measure the effectiveness of the page titles.

9. Don’t use words like ‘Welcome’, ‘Index’ or ‘Home page’!

10. Keep an eye on the company (possibly a competitor) which appears top in the search engines for your search terms.

Related Posts on Page Titles (Title Tags)

Title Tag (Moz)
9 Best Practices Title Tag Search Engine Optimisation (Search Engine Land)
How to Write Title Tags For Search Engine Optimization (Search Engine Watch)
Review Your Page Titles and Snippets (Google)

Relevant Courses
Digital Marketing Essentials Award
Google Analytics Training

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