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Search Engine Marketing Tools

I just came across this neat site – PageRank – with quite a few neat search engine tools.The notes in red are my own observations.

PageRank Checker
Check the PageRank of your website. This is quite neat and allows you to not only check your Page Rank (like the Google Page Rank) but also let’s you download the code which will display your site’s Page Rank to your visitors.

Keyword Density Analyzer
Analyze the keyword density of your website. Simply type in the URL you want analysed and the keyword density analyzer will let you know which words are used and how often they’re used.

Link Popularity Checker

Measure the link popularity of your website. Links in to your site are important and are a critical element in your ranking position on search engines. This tool indicates the number of inbound links to your site across the following search engines Alltheweb, Altavista, Google/ AOL, HotBot, MSN and Yahoo!. This tool can also be used to analyse the links in to your competitors’ web sites!

Meta Tag Generator

Create correct meta tags suitable for your website. This tool allows you to create Meta Tag Description and Meta Tag Keywords.
Search Engine Position Tool
Check your website’s position for a specific keyword in the search engines. This tool will identify if your site appears in the top 50 search engine positions on Alltheweb, AltaVista, AOL, Google, Yahoo and MSN.

Search Engine Saturation
Check the number of pages a given search engine has in its index for your website. This is one I regularly check to make sure that the search engines are indexing my site and not dropping pages.

Search Engine Simulator
Simulated view of how your website would be ‘seen’ by the search engines.

Some of the tools are similar (the same?) to those found on Market Leap

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

July 4, 2005

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