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Search Engine Optimization – how to plan

Shari Thurow offers some interesting tips on how to use various techniques to optimize your website, in an article entitled Using Paid Search Engine Advertising for Better SEO Campaigns. It discusses how identifying the right keywords beforehand can help with a site’s information architecture, how to refine page titles and how to use paid search advertising to identify the ideal position for your ‘call to action’ elements.

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

July 22, 2004

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