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How Social Media Adds Value To News Articles

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

June 3, 2011

Like me, I’m sure you have seen many examples of where newspapers, news sites and news magazines have used social media to add an extra dimension to their news reporting. Quite often social media is used to offer an audio or video element that text can’t; other times yo may find tweets appearing to give another viewpoint and quite often we find blog or tweet widgets appearing in the sidebars of sites to report news from related social media sites. I’ve got to say that, as long as it is relevant, I think these can be a welcome addition to news articles and help broaden, even reinforce, some of the points that a writer is trying to get across.

Here are some examples that I have picked up today. Please let me know what you think of this use of social media.

Tweets appearing in news article. This article from the BBC about the scramble to get season tickets for Swansea City.

Embedded audio files used in articles. I like this use of AudioBoo by the Guardian (link to AudioBoo recording) to discuss Ratko Mladic’s first appearance at the Hague war rimes tribunal.

Use of YouTube videos. Papers like the Daily Mail quite frequently add YouTube clips to articles – especially if those people tend to be celebrities.

Widgets. Papers like the Guardian embed blog or Twitter widegets,  from either jouranlists or ‘trusted’sources in the righ-hand side of their web pages. Here is a Guardian blog widget:

And a Twitter widget from the same paper:

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