I thought I’d begin a series of blog articles focusing on what some of the brands are doing on Twitter. Starbucks is the first company that we’ll point a spotlight on. Over the past few years Starbucks has featured in some form or other on most of our our Social Media courses. They are a company that really seem to get social media and are often at the cutting edge when it comes to new, innovative use of social networks. we must also remember that their products/stores easily lend themselves to the visual updates on Twitter, Facebook and Instagram. As you’ll see below they also garner a steady stream of likes, retweets and replies. Promoting a new seasonal initiative.
— Starbucks Coffee (@Starbucks) March 16, 2017
Wonderful use of gif images. Makes you want to buy one, doesn’t it?
— Starbucks Coffee (@Starbucks) March 6, 2017
Neat way of getting some engagement. Notice the use of the hashtag.
— Starbucks Coffee (@Starbucks) February 21, 2017
Focusing on a worthy initiative – in a fun way, enraging way.
— Starbucks Coffee (@Starbucks) January 6, 2017
When Starbucks want to make a big impression they work with amazing animators like Rachel Ryle, who creates really special animated gifs.
— Starbucks Coffee (@Starbucks) January 5, 2017
Retweeting selected tweets. Like many brands Starbucks is careful in its selection of tweets to retweet. For the most part it tends to retweet text-only tweets like this one:
When you’re drinking @Starbucks Ethiopia Sidamo in class and your professor says it smells so good and makes her want some. ??????
— Tyler Tashji (@TylerTashji) February 28, 2017
though once in a while when a Twitter user exploits the right mix of visual and text (story), Starbucks will retweet out (notice how this is a tweet from an employee, though).
— « SARAH » (@heyitssarahp) March 17, 2017