Jack Dorsey is back at the helm of Twitter and it looks like things have been fairly busy over there for the past few weeks. Whilst some of the news outlets have focused on Twitter’s growth problems Jack and his team have been getting on with the job of improving Twitter. So, where shall we start?
Loves replace Favourites
Well, yesterday Twitter decided to turn its “favourites” button into a heart and call it “Likes”. If you listen to some people, you’d think the Twittersphere had exploded but, I must say, I quite the idea. I was never really sure about favouriting – was it for me to save (bookmark) or to say to people that I liked what they were tweeting? Well, this button seems to make more sense and I’m sure my number of ‘loves’ will increase!
You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP
— Twitter (@twitter) November 3, 2015
Twitter Polls
Another recent development (2 weeks’ old actually) which you may have seen on your desktop or mobile devices is the poll function. This allows you to create snap polls to get quick feedback from your audience on all manner of subjects. The two-choice poll appears in your compose box, lasts for 24 hours and polling is anonymous.
#DaylightSavingTime immunity, captured in Tweets: https://t.co/HeYqyPX3S4 How’d you spend your extra hour?
— Twitter (@twitter) November 1, 2015
Christmas 2014 Insights For 2015 Sales!
Over the last couple of weeks Twitter has also released some interesting data on last year’s holiday shopping conversation on Twitter. If you’re a retailer, you are bound to get some very useful insights into how you can harness the power of Twiter to gain even more sales for Christmas 2015. Here’s an infographic which covers some key data:
Twitter Launches Brand Hub
Twitter has also just launched a new advertising concept called Brand Hub, which allows advertisers to “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation”. I’ve not been able to use this yet but the detail on how it works and some of the graphics it offers to advertisers look pretty neat. Check out their blog article Introducing Twitter Brand Hub to find out more.
Here at #InsideTwitter, @MediaRsrchChick is walking us through Twitter Brand Hub. WATCH our video to find out more. https://t.co/1WAiQgE3xW
— Twitter Advertising (@TwitterAds) November 4, 2015
Periscope and Apple TV
And finally, you may be aware that Twitter launched Periscope in March of this year. For those who are unaware Persicope allows you to create and share live video from your phone. Well, a couple of days’ back Apple announced some new apps for the latest Apple TV and one of them was Periscope. So, not only are you able to create and share live video from your phone but friends (or business colleagues or customers) are also able to watch the video live on their TVs through Apple TV! Now, that’s pretty cool.
“Going anywhere in the world is as simple as changing the channel.”—@tyhan1, designer at @periscopeco #AppleTV https://t.co/OzrT3lTIZx
— App Store (@AppStore) November 5, 2015
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