I have just been doing some background research for a Google Workshop that I”l be running in December – aptly called Google Day! – and stumbled across an interesting thread on Search Engine Watch. If you’ve ever wondered why some websites return the following sort of results:
well, these guys may have the answer. And it doesn’t look like there’s much you can do to tweak the results – apart from the usual – building logical, well-structured website with good content. But that’s what you’re doing anyway, isn’t it!
In order to get to this article I used the following search words:
"google results added"
"additional page results google"
"extra results google"
"extra links google"
Within the post they mention that the name to call these links are: "Google Sitelinks". Danny Sullivan seems to nail it here: Google Sitelinks: New Name For Those Links Under The Top Listings
Here’s another thread from Search Engine Watch and from Matt Cutts on the same subject.
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