We all know that Facebook pages are being increasingly used by companies to carry on conversations with their target audiences and more recently these same companies are using Facebook apps and now, increasingly, the Facebook FBML app. These apps allow companies to better promote, engage, build email contacts and listen to customers. Most companies will generally start off by adding information, links and photos to the Facebook wall. However,
Most businesses (and the general public) will be familiar with using the wall to add information, links and photos. The company below, Papa John’s, invites Facebook fans of the company to help create their own specialty pizza and potentially get their pizzas on to Papa John’s menu. They will also win free pizza for a year and get a slice of the sales of this pizza. The page has 1,162,515 ‘who like this’ and seems to have spawned a number of city-oriented Facebook pages.
This is admittedly a large American corporation with big marketing bucks and an established fan base but consider how your company could be using Facebook to engage with clients and promote products/services through Facebook FBML pages.
More information on this promotion can be found on Mashable Papa John’s Recruits Facebook Fans to Create Next Pizza
0 Comments