I came across an interesting link today from the excellent weblog of Ben McConnell and Jackie Huba – Church of the Customer. They relate how the blog of WeatherBug invited its users to let them know how they used the application. For those of you who don’t know about WeatherBug here’s a brief overview (take from their About Us page):
WeatherBug is the number one weather Internet software application that
streams live local neighborhood conditions and severe weather alerts to
more than 60 million registered users. WeatherBug is ad supported,
which keeps the application free. In addition, an “ad-free” version of
WeatherBug, called WeatherBug Plus, is available for users for only
$19.95.
On its posting – Why do you use your WeatherBug? – the company asks its users:
Why do you use your WeatherBug? Is it deciding what to wear in the
morning, scheduling your weekend plans, checking on vacation locations…..While you are at it, let us know what else you would like to see in WeatherBug and ask us anything.
It’s actually great to go through the posts – 216 at last count – and see how much value the programme is actually giving to people. At the same time it is a fantastic marketing tool for WeatherBug which can be fed straight back into the development, and other relevant, teams at the company.
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