105 Real-life Marketing Lessons from Marketing Sherpa

For another year running Marketing Sherpa has compiled a list of real-life marketing stories in a FREE downloadble PDF, called Marketing Wisdom 2005. As the marketing blurb says, "[Marketing Wisdom 2005] Includes 105 real-life marketing lessons learned from MarketingSherpa readers including the folks at Timberland, Pacific Shaving, and ING Direct:

• Email tests that worked
• Search marketing tactics
• Site design to raise conversions
• Direct mail, radio, & telemarketing stories"

Haven’t read it yet but if it’s like last year’s, it will make very good reading.