Facebook Pages has been a phenomenon for businesses for a few years now. Brands, local government, charities and SME’s are all using it and each one is trying to figure out how to maximise it’s potential for their organisation. Well, here are some features which we think may be of interest to you.
Facebook is trialling a new feature with Messenger for Business that allows customers to connect with businesses once an order has been placed. Imagine having the ability to reach out directly to head of sales once you place an order? 
Did you know that you can create a call to action from within your Facebook header? It can be anything along the lines of what you see in the following image
When you like a Facebook page, there is a chance that you may miss out on events that they publish – possibly due to quirks of the Facebook Algorithm. But now you can increase visibility for your events by inviting your Facebook fans to subscribe to your Events page.Once an event is posted they will receive notification.
According to Fortune magazine, in an article titled ‘How Facebook’s video-traffic explosion is shaking up the advertising world‘, Facebook’s video traffic is now reaching 4 billion views a day! And check this out – 70% of all videos on Facebook are uploaded directly to Facebook and not through YouTube (last year it was 75% for YouTube). With Facebook users totalling 1.4 billion and Facebook/Instagram accounting for 1 in every 5 minutes spent on smartphones (in US), we can see that video is VERY important. So, is it time to rethink your online video strategy?
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