You’ve built the website and worked out what the objective of your site is. But, have you made sure that you have put these 5 elements in place?
1. Site Verification Google
If you haven’t does so already, you should open upp a Google account to neatly arrange all your Google activity. Verification of a website means proving to Google that you own a site. This, in turn means you can have access to a wealth of tools, like site crawl stats, diagnostics, sitelinks and much more. This can be found within Google Webmaster Tools.
2. Google Sitemap
Make sure that you, or your web developer, have generated a Sitemap for your site. This will help Google identify pages that it may otherwise have missed. If you have a website that generates a fair bit of news, you may want to generate a Google News Sitemap.
3. Google Sitelinks
Google Sitelinks can often be found beneath the main search engine listing for a company. If you’re not happy with the Sitelinks that Google generates for your site, you can ask them to block them and the search engine will look for new links. These can be very useful for directing visitors to the most relevant page on your site. They can be found within Webmaster Tools.
4. Google Places
Do you run a local business? A business with a fixed location. Like a shop, restaurant, retail unit, hotel, swimming pool, bar, pub, café, office, garage, or any one of the hundreds of thousands of local business out there. If so, then you need to ensure that you have a Google Places listing. These listings are generated when you type in the place name and business type (such as “swansea hotels”). Some websites reckon that Google Places drives more traffic than Google Organic (33% compared to 25%).
5. Google Analytics
You surely MUST have this added to your website. I would ask how can a company be involved in digital marketing and not have Google Analytics set up. As a company you need to know who is arriving at your site, where did they come from, what keyword did they use to arrive there, what pages are they looking at, how long do they spend on the site, what are they searching for, and much, much more. Used correctly Google Analytics can give you key insights into how your site and business performs on the Internet.
Each of these tools performs a different task but used collectively they can help to gain you a better presence, create more traffic, display your services better, help Google understand your site better and give you insights into how well your site is performing. Avoid them at your peril!
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