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What Meta Information Are My Competitors Using?

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

October 19, 2003

To find out the meta information that your competitors are using, simply go to their Web pages and then click View > Source (on the Internet Explorer menu) and look for description or keywords (if they’re not clearly visible, try Control+F). If you’re using Safari, you will need to go to Develop > Show Page Source.  Don’t forget that Google does not use the keywords meta tag in web ranking.

If you would like to develop your Digital Marketing skills, why not take a look at our CIM Certificate in Professional Marketing course, which covers areas such as company audit, competitor analysis and creation of objectives.

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