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Marketing Tom to launch New Diploma in Sustainable Marketing

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

May 10, 2022

Starting from September our students will be able to choose from 3 different CIM Diplomas. The first one is the CIM Diploma in Professional Digital Marketing, which we have been delivering for just under 3 years. However, we are excited to announce two new courses: CIM Diploma in Professional Marketing and the CIM Diploma in Sustainable Marketing.

The New CIM Level 6 Diploma in Sustainable Marketing is aimed at marketers working in an operational, supervisory or management role who wish to develop their knowledge and skills around her marketing and lead and support the business responding to sustainability challenges we face.

Successful completion of the Diploma in Sustainable Marketing will enable marketers to explore key aspects of sustainability and identify those which could create long-term value for your organisation and its customers, alongside meeting the requirements for the sustainability of the planet. Amongst other things by the end of the course you will:

  • Understand the sustainability landscape and its wider concepts; what it means for business and society
  • Assess the organisation’s greater purpose (including societal commitment), and the role of marketing in achieving sustainability now and in the future
  • Determine an appropriate customer focused approach to the sustainability challenge
  • Determine the resource required to effect change and deliver long-term value driven and profitable solutions

If you have completed the CIM Diploma in Professional Digital Marketing, you will have exemptions on the CIM Diploma in Sustainable Marketing course.

Our plan was to offer just the Diploma in Sustainable Marketing but as we have to create two new modules, we have decided to run all 3 Diplomas. Students will all start with Marketing and Digital Strategy (common to all) but will then be able to select which Diploma they would like to study. The first module for ALL Diplomas will start in September, whilst subsequent modules will take place in January and April (depending on which Diploma you wish to select).

The CIM worked in partnership with the Carbon Literacy Trust in developing this course.

To find out more information, please visit the CIM Diploma in Sustainable Marketing page.

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