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Periodic Table of SEO Success Factors

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

May 14, 2015

You may be familiar, or just heard, of the periodic table of chemical elements but I thought I’d share with you the Periodic Table of SEO Success Factors. We have started to introduce this useful Search Engine Optimisation framework to students on both the Digital Fundamentals module on the Foundation Certificate in Professional Digital Marketing and on the Digital Marketing Techniques module of the Certificate in Professional Digital Marketing courses that we run. As Search Engine Land authors note: “SEO seems like alchemy to the uninitiated” but this useful diagrammatic representation of the key factors will hopefully offer you some clues as to what you should be focusing on for success. They divide the table into “On-The-Page-SEO” and “Off-The-Page-SEO” and each element is ranked from -3 to +3. The on-the-page SEO includes areas such as: content, HTML and architecture, whilst the “off-the-page SEO” includes links, trust, social and personal. Each of these are further broken down to give you, if you’re not familiar, a glimpse of what you might want to adjust.We hope that it will help you to look at SEO in a slightly different way.

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