The first course module – Applied Marketing – will be rolled out in January, 2018 and will be followed by Planning Campaigns in February and then Digital Marketing Techniques in March. As with all of our courses they will be run over 2 consecutive week days. However, unlike the CAM Diploma but similar to the Foundation Certificate, there will be one exam for the Marketing module and assignments for the other two modules.
Here’s what CIM has to say about the qualification:
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
So, what are the modules and what do they entail:
Marketing (mandatory) – The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
Integrated Communications (mandatory) – The many different ways of communicating with customers, both inside and outside the organisation.
And then you will do one elective (Marketing Tom is only offering the Digital elective):
Digital Marketing – How to apply practical knowledge, including the effective use of a digital marketing toolkit.
If you would like more information, please visit the Certificate in Professional Marketing page or give us a call on 02920 005778.
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